Custom Search

Make Your Own Information Product

If you knew how to make your own niche information product that sells you could earn a living online now and for years to come.

Get: Travel Tips here.

More Backlinks?

Submit any unique article you have to the: Free Article Directory Gain more sources that can help at Free Backlinks

How To Make Your Own Information Product To Sell Online

When it comes to making money online, you need to make your own set of niche information products. That's how all the internet gurus do it. This can leave your competition in the dust.

But if you're like most online newbies, making a complete product line will take hundreds of hours of your time, or thousands of dollars of your money! That's why Info Product Profits put together this step-by-step plan to show you how to create your own product as quickly as possible.

Step #1: Decide on Your Topic - Chances are you already have a niche idea that you're focusing on. If not, that's the place to start. To do this, consider topics that you already have some interest in. Then browse the search engines, forums and even sites such as Amazon and eBay to see what type of demand there is.

Step #2: Find the Content - I'm a big believer in using Private Label Rights (PLR) content as much as possible. It's an affordable way to get some really unique content that you can use as your own. There are lots of sources of PLR so do a bit of research to find a few that will give you a variety of information on the same topic.

Step #3: Decide how you'll use the content - There are many different types of niche information products that you can create. A good idea is to have several options at different price points so that your customers have a good selection to choose from. This will also encourage them to purchase more than one product!  When using PLR content, you can easily take articles and combine them to create a special report, ebook or mini-course. For higher end products, record them to create an audio product, video product or have them printed as a physical product.

If you've found a great PLR ebook but want to do something different, add additional articles to it, or bundle it with an audio to create a complete product. The key is to be creative and think about what will be of interest to your target audience.

Step #4: Combine content to create a unique product - As was mentioned briefly in step #3, combining PLR content is a great way to create a product that is uniquely yours. Although others have access to the content separately, chances are that how you choose to combine it will be something that only you do. Select related information from several sources to create a comprehensive product.

Step #5: Add some of your own flare - If you've combined PLR content from several sources to create your product, it's not necessary to rewrite everything. But adding your own personal touch is always a great way to engage your customers. This can even be as simple as writing an opening and closing letter that gives your spin on the information presented.

Step #6: Get some feedback on your product - Always have a few people read over your product before you release it to the public. This can be a spouse, friend or colleague although if you choose potential customers you'll get better feedback. And you may even get a couple of testimonials that you can use in your marketing materials.

Step #7: Put together a sales letter - Some PLR content comes with pre-written sales letters. Since you will have added some additional information you'll need to modify these materials. Or, sit down and write your own sales letter that highlights all of the benefits of your product.

Repeat these steps for multiple products at different price points and you'll soon have a complete niche information products line. It doesn't get any easier than that!

You do not have to try all of this alone. Sign up to become a member of Info Product Profits and create niche information products that sell.

Types of Niche Information Products Ideas That Are Most Profitable

Pulling your hair out on the types of information products to sell? You are not alone. We all would like to have our own products that people are willing to buy. But you may think that there is already so many info products out there that no one would ever buy from me, right? Wrong! New Information is needed constantly. Information over time becomes outdated so those old theories, advice, tips and tricks need to be remade for the next generation. And here is some more good news for you.

There are several ways you can relay info to your customers and the delivery tools available on the internt makes it very simple. If you need ideas on the types of information products you can offer, see the our list below. Your mission is to provide as much bang as you can. Just remember that the perception of value is highly subjective so keep your target audience in mind at all times.

1. Beginner's guides - What's common knowledge to you may be Greek to someone else just getting started. Generally speaking, there are usually more beginners than experts so this is a big market no matter what niche you're in.
Example: Introductory To Algebra.

2. Coaching programs - Believe it or not, the teacher is sometimes more important than the information itself. People want to learn from someone who has a likable personality and an engaging style. Why do you think TV watchers have their favorite news anchors when the news is always pretty much the same? If you start your own coaching program, you're able to add your own stories and experiences and give the information your own personal flavor. That in itself will get you loyal fans and customers.
Example: Donald Trump's Network Marketing.

3. How-to guides and videos - Everyone wants to learn how to do something as illustrated by the how-to videos hosted on sites like Experts Village and eHow. People will pay for access to more comprehensive and in-depth information as long as it provides them with the benefits that they're looking for. In other words, as the saying goes, people want a hole in the wall not a drill. Don't get caught up with the formats, just seek to provide real value in your content.
Example: Step-by-step how-to videos for home improvement.

4. Consumer Reviews - Smart shoppers always want to spend their money on the best products and services for the lowest cost. In-depth reviews are high in demand because they fulfill this need. Review and analyze related products in your niche and sell the information to interested customers. A lot of the consumer magazines and books operate under this model.
Example: Reviews of computer programs and software.

5. Expert interviews - If you don't have the authority to teach or explain a topic, a good alternative is to gather the top people in your niche and conduct interviews with each of them. This way, you'll provide a lot of well-rounded content to customers and benefit from the authority and expertise of others. Essentially you become an expert by association.
Example: Interviews with employers on what they look for in an interview.

6. Lists of resources - There is a ton of information out there on the Internet and it can get very overwhelming at times. In fact, people are willing to pay for the convenience of having everything they need neatly organized for them - even if everything is freely available online. The time saving factor is very valuable in this case. Compile a list of the best resources for your topic and sell it to people who are looking for the information. You'll be surprised at the results.
Example: List of best places to travel for cheap.

7. Case studies & example - Case studies are useful because they provide context to abstract ideas and theories. Learning from examples is one of the best ways to take in information and make it relevant to "real life". Use interesting case studies whenever possible, either from your own experiences or from those of others in your industry.
Example: How I lost 100 pounds in 12 months.

8. Insider information - If you're in a position where you can attain insider information of some sort, leverage it to sell your product (as long as it's legal). For example, Daehee Park of Penn State University won the Google Online Marketing Challenge and is now selling an e-book that shows you how to crack the competition. Similarly, Thor Schrock sold an e-book on how to get on the Top Affiliate Challenge reality show.
Example: How to win big in the stock market.

9. Timely news and alerts - Timely information can be extremely valuable in some industries, particularly in investing and gambling where timing is everything. For example, penny stock investor Jake Masters sells a product called JakeAlerts where he sends out newsletters containing his stock picks in real time. The information is exclusive and valuable for only a short period of time so people are willing to pay for it to help them make more money.

Sign up here for Info Product Profits and start creating information products.

Types Of Niche Information Product Formats

There are several information formats you can use to get that information product out to your potential customers. These are the most common ways you can do this.

E-books & reports - E-books in PDF format are extremely easy to create and distribute. As long as you have quality content, PDFs have a higher-perceived value than a blog article on a standard web page. However, the biggest weakness of an e-book or PDF report is that it's limited to only text and images. You can't take advantage of video or audio to relay information more effectively. Still, using e-books is a good way to deliver a lot of content in a complete, easy-to-read package.

Membership sites - A membership site is by far the most flexible information format because it allows you to foster a community on your site and deliver your content in a wide variety of ways including text, presentation slides, interactive software, video, and audio. You also get the benefit of a continuity model that pays you every month via membership fees. I've already talked about the huge benefits of continuity programs and why you should set one up. If you're working with a topic where you can take advantage of various formats, go with the membership site model.

Print copies - Print books and publications are still popular today because people want to take them around wherever they go without having to use a computer. However, printing and publishing requires a lot of money and time and is detrimental to people trying to sell online. The one benefit of publishing a book is that it gives you a boost in reputation and authority. Being able to say you wrote a book will get you speaking gigs and open up new opportunities.

DVDs & CDs - If you're creating multimedia content via video and audio, you might want to ship out physical DVDs and CDs in addition to streaming the files online. People enjoy getting physical products in the mail and are more likely to use them if they have them at hand. It also gives people the option of using them away from the computer - on the TV or CD player.

Email newsletters - Almost everyone on the Internet has an email account, which is why email marketing is by far the most effective. Take advantage of this by offering content via email newsletters. The one downside to this however is that your email may get lost in a sea of others. The perception of value is also lower because there is a ton of spam out there that people have to deal with on a daily basis.

Was this article helpful to you? I laid out the beginning steps of creating a niche information product along with some ideas for content types and formats. Hopefully this will get you started in the process so you can begin your jouney into info marketing. Learn step-by-step how you can not only create and promote your niche information products by signing up for Info Product Profits and start making products that sell.